Surprise & joy
It's never just about the toy. It's the little gasp when the box opens. We design for that half-second of pure delight.
Our story We're in the
We're in the
business of joy.
Pop Mart turns the work of independent artists into little collectible characters — and wraps each one in the oldest, best feeling there is: the thrill of a surprise.
It started with one small shop and one big hunch: that people are happiest when they're a little bit surprised.
We opened in 2010 as a tiny lifestyle store. The toys were just one shelf — until we noticed that shelf was the one everyone crowded around. So we leaned all the way in. We partnered with illustrators whose characters we loved, put them in sealed boxes, and let the surprise do the rest.
Today those little friends live in pockets, on desks, and on shelves in more than thirty countries. The model is simple and it hasn't changed: find brilliant artists, give their characters a life beyond the page, and hand people a small, affordable moment of delight they can open with their own hands.
2010 The year it began
30+ Countries
50M+ Members
500+ Stores & roboshops
What we believe
Three little rules
Artists first
We scout independent illustrators around the world and turn their characters into collectibles — sharing the spotlight and the story.
For everyone
Grown-ups, kids, first-timers, hardcore collectors. A blind box is a small, affordable piece of happiness anyone can open.
The talent
Made with artists, not instead of them
Every character starts as someone's drawing. We work hand-in-hand with independent illustrators to bring their worlds to life — and their names come along for the ride.
Pitch us your characters →Studio Marlow
Dreamy pastels & sleepy worlds
Bao & Friends
Snacks with feelings
Nova Kids Collective
Cosmic little wanderers
Join the club
Members earn points on every order, get early access to the hottest drops, and first dibs on limited secrets. It's free, and it's a little bit addictive.